The Weeknd‘s new studio album Beauty Behind The Madness hit stores today, and we have an early sales projection number for the album. According to the ever reliable HDD, the album is set to move 250k+ first week, and with this being such a massive release, expect the sales projections to increase. The album already has a quadruple platinum and two double platinum singles, so adding a quarter of a million albums sold in the US alone in the first week is not that bad.
EDIT: The sales projections have shot up, a expected. The album is now set to sell 325-350k copies 355-380k SPS. That’s impressive.