Artist Brand Partnerships…Music’s Next Frontier

J. Cole For Bally - via OUTBDFLT.com, Bally
J. Cole For Bally, "Off the Grid" Collaboration // Image via Bally.com

With the latest game changing technology being announced every week it seems, in 2015 we consumed more music than ever before, and as a result, just this year alone, the music industry underwent tremendous change and evolved at lightening speeds.

J. Cole For Bally, "Off the Grid" Collaboration // Image via HipHopDX
J. Cole For Bally, “Off the Grid” Collaboration // Image via HipHopDX

You probably noticed this with more & more artists announcing partnerships with brands daily in an effort to appeal to wider audiences and grow their fanbases, or earn nontraditional revenue streams & ultimately take music to the next level while moving urban culture forward. A few memorable instances include Rihanna X Samsung, Justin Bieber X LYFT, John Legend X Stella Artois and most recently Drake X Tom Ford.

As such, in addition to offering the freshest selection in new music & rising artists, Fashionably Early will now also highlight news on the latest partnerships, deals & fanfare between your favorite artists & brands for your reading/infotainment pleasure. We hope you enjoy the addition & look forward to providing you with even more ill music + wavy reads.

As for me, I’m Joi OUTBD and uh… I’m the newest member of the Fashionably Early team. Peace to the music, lifestyle & you, the readers for your continued support of Fashionably Early’s digital movement.