Imagine you’re a kid again and it’s Christmas Eve and the clock is taking it’s sweet time to move to the next minute. You just want to wake up early as possible, no matter what time you went to bed, and rip open those presents. Your parents are excited to see your grinning faces as you find out you got that X3600 toy gun or the Barbies you had been asking for all year. Your dad is a bit upset that you asked for the Barbies but at least you’re happy.
The Cool Kids, Mikey Rocks and Chuck Inglish, are your parents tomorrow and you’ve been waiting roughly three years to get your hands on their very first album. An album that they’ve been diligently working on on two different fronts.
The first work they put in was to ensure they had control over how the album sounded. In an interview with HipHopDX, Inglish was quoted as saying, “I think our time spent was to protect ourselves from all of the perils of the music industry. It allowed us to keep what we started. There is no third party.” It’s clear in your first time hearing the album that they wanted it to stay true to who they are. The beats are still as funky as ever. The famous Cool Kids swagger is there and you can feel it all the way through from the very first track, “Rush Hour Traffic“, all the way to the last track, “Summer Jam“.
The second piece of work they put in was progressing as artists. The album is not your usual Cool Kids music due to the fact it’s not about the shoes that they wear or anything they talked about on their previous projects. This is where The Cool Kids gain some cheers along with some jeers from myself. The Cool Kids used to be that group you could go to and know that if you were down with the sneaker game you’d be jamming out to their stuff. There was no debating it. It was different and if you rock the hottest exclusives, you’re probably down with being different. It’s not to say this album lacks any of that Cool Kids flavor because it certainly does not.
The album contains eleven tracks and feature some big name artists such as Bun B, Ghostface Killah, Asher Roth, Pharrell, and Travis Barker. Their Pulled Over by the Cops group member, Chip Tha Ripper, also makes an appearance. Maxine Ashley, Tennille, and Stones Throw artist Mayer Hawthorne all lend their voices to the album as well.
“When Fish Ride Bicycles” is easily one of my favorite projects of the year and has some surefire summer jams. The production on the album is top notch and makes it hard to find a sore spot on the album. If the beat isn’t drawing you in to the song, the lyrics will and vice versa. Luckily, the album is mainly made up of songs that have both bases covered.