This has been in the works for a while, but in the latest issue of Vibe, we get official confirmation of the new company from Big Sean. Below is what he had to say on this happening.
“Launching my own label is a dream come true for me. Even though I have a lot to learn about fashion and the industry, I do know what I like and the small details that make something stand out to me. I look forward to evolving the line with more colors, fabrications and offerings to show the other dimensions of my style progression over time.”