J. Cole Speaks On Why He Chose Interscope For His Dreamville Imprint


As you probably know by now, J. Cole’s Dreamville imprint was signed to Interscope & announced at the time of the release of their compilation mixtape Revenge Of The Dreamville. In a sit-down with Billboard, Cole speaks more in-depth on the signing, and revealed that Joie Manda (Interscope’s president of Urban Music) wants him to be his “Dr. Dre to his Jimmy Iovine.’ Powerful words right there.

“We’ve been dreaming about a label situation for years,” Cole told Billboard over the phone a few days after the announcement. “The deal’s been official since late December, and we’d been working on it for a while before that, but it felt too important to just go out and yell it right when it happened. It needed a more grand announcement. “I thought he wanted me to produce someone over there and I was excited about that, but then he told me that he really believed in me as an executive, a label CEO and a producer. A Dr. Dre to his Jimmy Iovine. He had the vision.”

“They had a monster two years — I’m coming in at the right time. It’s a well-oiled machine,” Cole said. “When they believe in something, they show it. They pull out all the stops. Every artist wants that kind of power, and if I can utilize that, it’s game over. Jimmy Iovine told me that no one turns a spark into a flame like Interscope, and that’s what made me choose them.”