Kendrick Lamar Signs Deal With Reebok; Releases ‘I Am’ (Video)

Kendrick Lamar & Reebok have officially announced their partnership today by releasing a video titled ‘I Am’. In 2015, their collaboration is set to drop, so be on the lookout for that to drop.

Kendrick Lamar and Reebok join forces with acclaimed director Anthony Mandler to take you on a journey through Kendricks’ hometown – Compton. The video celebrates the limitless potential of youth and is narrated by Kendrick through a powerful verse titled “Kendrick Lamar – I am” — his own personal ode to Compton