Pandora Will Lose $2.7M+ Offering Users No Ads on 10 Year Anniversary

Pandora‘s 10 year anniversary is on September 9, and for their ‘Listener Love Day’ campaign, they will let their users listen to ad-free music all day. While this is a dope gesture, Pandora is set to lose upwards to $2.7M in advertising revenue according to Billboard. By breaking down stats, users are expected to stream over 810 million songs on September 9 with no advertisements, & that doesn’t include any possible increases from a normal day from their massive press coverage.

After offering the ad-free day September 9, Pandora will launch a new one day subscription service titled ‘Pandora One Day Pass’, which will grant listeners no ads for 24 hours by just paying 99 cents.

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