The report also stated that half of the 15 million subscribers have not turned off their auto-new, meaning come October 1, roughly seven million people will be a paying subscriber. That will be huge, because that means Apple has one third of Spotify’s 20 million paid subscribers already.
“If Apple reports between 30m and 50m trialists by year-end, then we can consider it successful,” music industry analyst Mark Mulligan of MIDiA Research told the New York Post. “More than 5m paying subscribers would be a success. Above 7m would be a strong success.”
Apple Music is ready to take over. If you haven’t used your free trial yet, be sure to link that up.