Tuesday, December 7, 2021

Artist Brand Partnerships…Music’s Next Frontier

With the latest game changing technology being announced every week it seems, in 2015 we consumed more music than ever before, and as a result, just this year alone, the music industry underwent tremendous change and evolved at lightening speeds.

J. Cole For Bally, "Off the Grid" Collaboration // Image via HipHopDX
J. Cole For Bally, “Off the Grid” Collaboration // Image via HipHopDX

You probably noticed this with more & more artists announcing partnerships with brands daily in an effort to appeal to wider audiences and grow their fanbases, or earn nontraditional revenue streams & ultimately take music to the next level while moving urban culture forward. A few memorable instances include Rihanna X Samsung, Justin Bieber X LYFT, John Legend X Stella Artois and most recently Drake X Tom Ford.

As such, in addition to offering the freshest selection in new music & rising artists, Fashionably Early will now also highlight news on the latest partnerships, deals & fanfare between your favorite artists & brands for your reading/infotainment pleasure. We hope you enjoy the addition & look forward to providing you with even more ill music + wavy reads.

As for me, I’m Joi OUTBD and uh… I’m the newest member of the Fashionably Early team. Peace to the music, lifestyle & you, the readers for your continued support of Fashionably Early’s digital movement.

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