E-40’s ‘Choices (Yup)’ Certified Gold

E-40’s smash single from last year “Choices (Yup)” has been certified gold. While 40 Water has had some solo hits, both national and regional, in the years before “Choices” dropped, it is clear that ‘Choices’ helped get him back on the map nationally. He was also on Big Sean’s triple platinum smash ‘I Don’t Fuck You With’ and is currently on Billboard Hot 100 hits “Law” with Yo Gotti & “Saved” by Ty Dolla Sign. 40’s career is at arguably the best place in his career both musically and as an entrepreneur, as his alcohol business is starting to boom with high quality wines and pre-mixed cocktail offerings. Nobody can deny what E-40 is doing and extra props are due to him simply off the fact that he is independent and also 48 years old. As he says in a statement below, he’s defying logic at this point.

“What’s happening at this point in my career defies logic. Name another 48-year-old rapper with one Gold record, let alone three in the same year. My fans stretch much further than the Bay Area, further than just the West Coast. I brought so much shit to Hip-Hop. I’ve been relevant in each generation and each decade and I’ve done it as an independent artist.”