Stream or download CAMPAIGN below. Also check out an excerpt of an interview with FADER about why Ty is releasing this on retail platforms.
Campaign is going to be a for-pay project, and your second for-pay project in less than a year’s time. A couple years back, you were releasing at a similar pace, but your projects were free mixtapes. With the proliferation of streaming platforms, and platform exclusives, is there anything about the concept of a free release, or a mixtape, that you still find compelling?
I think the concept of a mixtape has definitely changed. Since it’s all streaming now, I might as well get my [paid] streams. We’re streaming my mixtape, so let’s just put it out on all the platforms: Apple Music, Tidal, Spotify. All those. You’re going to hear it for free anyway, but now it’s just going to count for the streams. If you’re a real one, then you’ll actually buy it, and I’ll appreciate that too.
There used to be a sense that artists were able to be looser or more true to themselves on free releases, and performed differently when making an album for a label.
I might have thought like that before. But now, once a song comes out, it’s out forever. You can’t get it back. So you might as well give them all your best! I don’t want bullshit from the Dolla $ign floating around. So we came with it for this Campaign. I didn’t get the big ass orchestra, but there’s definitely violins. It’s still Ty Dolla $ign.
3. Campaign’ (Feat. Future)
4. $$$ (Where) [Ft. Migos]
5. 3 Wayz (Ft. Travis Scott)
12. My Song (Ft. 24hrs)
13. Pu$$y (Ft. Trey Songz & Wiz Khalifa)
14. No Justice (Feat. Big TC)
15. Watching (Ft. Meek Mill)
16. Campaign (Feat. Future) (Charlie Heat Remix)