Rae Sremmurd Reaping Benefits of Mannequin Challenge

The internet’s latest craze is the Mannequin Challenge and Rae Sremmurd‘s single ‘Black Beatles’ is reaping the benefits of it. The Mannequin Challenge has people standing completely still like a mannequin as if life just hit the pause button. A lot of people are going all out on their Mannequin Challenges, getting hundreds of kids at their school to participate.

Rae Sremmurd‘s track ‘Black Beatles’ has been the song used for most of the Mannequin Challenge videos and the brothers made their own video for the Mannequin Challenge at their recent concert. They had the entire crowd stand still until the beat drops on ‘Black Beatles’ and then everybody went crazy. Swae Lee & Slim Jxmmi each uploaded the video on Twitter and the videos have 68,000 retweets and 90,000 favorites in just over 24 hours.

The song is already a hit – ‘Black Beatles’ is currently #16 on the Billboard Hot 100, #26 on rhythmic radio, and #15 on urban radio. ‘Black Beatles’ is currently the #1 song on Apple Music and the iTunes store. The song is climbing up the US & global Spotify charts – it’s #1 in the US with 1.8M streams a day and #7 worldwide with 2.5M daily streams and climbing FAST. The music video is getting over two million views a day on YouTube and will certainly continue to climb. When Billboard updates their chart on Tuesday, it’s a given that ‘Black Beatles’ will climb a few more spots. ‘Black Beatles’ currently is tied with ‘No Type’ for Rae Sremmurd‘s highest charting song and that will surely change next week. (EDIT: The song is currently #9 on the Billboard Hot 100 – the highest charting song for both Rae Sremmurd & Gucci Mane. The song has the chance to surpass The Chainsmokers as the #1 song on the Billboard 100 next week).

Despite the disappointing numbers of Sremmlife 2, ‘Black Beatles’ is certainly keeping Rae Sremmurd‘s name afloat. Guess it was worth pushing the album back to add this song, huh?

EDIT (11.14): This past week, the song has sold 144,082 units. If add in streaming, the song has sold 292,751 units this past week.

Rae Sremmurd’s Mannequin Challenge Boosting ‘Black Beatles’

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