Mass Appeal Records, Nas‘s imprint has a short history but it’s a history of artists and releases that preserves elements of the roots of hip hop. Essentially they sign people that can actually rap. We saw Dave East make a killing, as he could really merge the raps with the new school and Mass Appeal has another new signing with Ezri, a youngin who can similarly rap but will have a lot of appeal to kids as well.
Ezri hails from Cleveland, a city that has birthed a shortlist of rappers from Bone Thugs-n-Harmony to Kid Cudi. Here we have Ezri on his street poet shit in his new song “be right back”. We see Ezri from his point of view, as he chooses between getting into trouble with his friends or listening to his mom and staying away from that all. Check out the phenomenal video above and prepare for his upcoming EP of the same title, be right back. That’s set to drop on October 27th.