Guwop Reign is a name to remember. The Atlanta upstart is under the radar, but you wouldn’t think so by checking out his track “No Reign” on SoundCloud. The track has amassed 600k+ listens and is an absolute gem sonically. The other day, the 16-year-old dropped off the visuals for the Colin Kamari-produced track, and I just had to share. This kid has potential, and has a strong team behind, so keep your ears peeled as this is just the start for the young artist.
In the meantime, press play on the official music video above.