ren – idc (Music Video)

Teenage sensation ren officially announced her signing to Interscope/Geffen Records a couple weeks ago and “idc” is the debut major label single. ren‘s undoubtedly got some bedroom pop charm but what i absolutely love about “idc” is how it’s a melding of that subdued, raw, bedroom sound with some more mainstream pop influence. The verses create a minimal palette that let ren‘s gorgeous voice shine through and the hook is also a beautiful amalgamation of sound. That’s where the production really powers up the song with an almost grungy, chord progression that pulls this beautiful song together. This is an easy new favorite from a future star. Get familiar and peep the Lebni Thodakee directed music video up above too