April – Forever (To Feel Like Tonight) (Music Video)

I’ve kind of fell in love with a lot of different music out of Ireland, there’s so much interesting stuff from GAFF to Kojaque to Jack Duff and so much more. There’s a lot of unique sounding artists doing incredible things and April is absolutely one of my favorites. Her debut EP New Conditions really broke through and put her on the map earlier this year but there’s still sooo many more people that need to catch onto what she’s doing, especially in the states. April has such a memorable vocal tone, so much so that she can make a poppy song more interesting than most, or a more subdued, downtrodden song like “Forever (To Feel Like Tonight” to jump off the page. That’s coupled with her lo-fi, yet gripping music videos that she’s done again for this song.