The constant stream of invigorating and inspiring creative energy flowing from Los Angeles is nothing new and now the California metropolis has another bright talent. Allow us to put you onto one LA artist that may not be on your radar, kxvg – a singer/rapper whose newest EP ‘cloudburst*’ just hit streaming services. Synthesizing elements from hip-hop, pop, R&B, and electronic music, kxvg‘s homegrown internet-influenced style is just as intricate as it is understated. With every track being self-written/recorded/produced, the young LA creative is overflowing with both talent and unique style that truly has him in a lane of his own. The standout track you’re hearing is ‘snow elf’, where kxvg finds himself effortlessly crafting an alt-rock-meets-ethereal-pop banger that you’ll just have to hear to believe. Having graced the front pages of outlets like Ones To Watch and Sheesh Media, 2021 is certainly shaping up to be kxvg‘s year – and now is the perfect time to become a fan.