He landed on our Fashionably Early playlist last year, but now Kenneth Cash continues to peel back layers and shows his versatility while maintaining a specific and clear direction on his 3rd self-produced single “In Effect”. Having been brought up in two different cities (Brooklyn, NY and Dallas, TX) the influence is apparent through his easy to harmonize and smooth hook, paired with tactful and poised verses.
The late-night ambient sounds of this single coupled with the artist’s “chip on his shoulder” allusions to his real-life experiences are what create a relatable sentiment. Kenneth’s ability to effortlessly switch his flow is what constantly brings the listener full circle throughout this track.
After showcasing his multi-genre capability, now spearheading the Trap Soul/Alternative R&B leaning sound, the unknowing for what’s to come next is what creates the lure for Kenneth Cash. Stream “In Effect” on your next solo late-night drive, you won’t be disappointed.