After a long lead up, Armani White has released his highly-anticipated single “Billie Eilish”. Well worth the wait, Armani accompanies the single with a visualizer, nodding to the track’s namesake with visual references to Eilish’s previous albums. His first release of 2022, Armani flips Pharrell’s beat from N.O.R.E.’s “Nothin'” to create a high-energy track that he spent months promoting which lead to a staggering 50,000 presaves, unheard of for an independent artist.
After the first post teasing the single drew over 2.7 million viewers, Armani wasted no time developing the teaser into a larger moment as he took to TikTok to share BTS footage, showcase the sample clearance process, and even created an acoustic version before the official release. Leaning into the virality of the snippet, Armani started a “Big T Shirt Transition” trend on TikTok which ultimately led to a single-specific merch line centered around that line in the track. It’s rare for any artist to have a moment like Armani is, and even more rare for them to be able to direct fans to a strong back catalog, of which Armani has no shortage.