Is there a G-Unit resurgence in South London? Strandz is a UK rapper who is bursting onto the scene with his new single “Us Against The World” – which feels like a cut that came straight off of 50 Cents’ ‘The Massacre’. With soul samples, vintage Timbaland-esque rhythms, and a laidback flow, Strandz is evoking classic 2000s rap nostalgia while adding a British feel to it.
Initially previewed on TikTok, this song racked up half a million streams within the first week of release – receiving press support from GRM Daily and Mixtape Madness. In a scene dominated by drill and grime, Strandz has made clear that he intends to bring back that classic New York hip-hop sound, and he’s surely proving that there’s a fervor for something different, a palette cleanser you might say as boatloads of new fans are tuning into this one. If “Us Against The World” is any sort of indicator – he just might be able to revitalize that classic sound in a new way.