Yana
How Long

Now, what if Noah Kahan and Lizzy McAlpine had a kid? Introducing: Yana.

Intrusive thoughts turned devastatingly relatable lyrics, layered over a galloping banjo. “I wonder how long…” she sings in her latest single, anxiously contemplating the collapse of her relationship. What if it was the one they told you not to worry about; what if they went back to their ex? Yana warns: “I won’t go quietly / you’ll fucking hate me.” She is yearning, she is anger – and it’s addictive.

There’s something consistently intricate and singular about Yana’s choices, whether melodic or rhythmic. Something haunting, almost sacred in her vocal delivery, too. California raised but Bulgarian born, she’s crafted a pop-folk sound very much infused with her heritage (n.b: if you’ve never heard the Bulgarian State Television Female Choir, do yourself a favor today).

Pre-release, the TikTok sounds promoting the song had garnered over 1.9M views. After its release week, “How Long” has already cumulated over 137K streams on Spotify alone. Oh and “how long” did it take Spotify’s Fresh Finds to catch up to Fash’s first Yana playlisting, you ask? 5 months. Stay Early, yanators.

Produced By

Jon Joseph

Release Date

June 7, 2024

From

California / Bulgaria

Spotify Monthly Listeners

76,277

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Eliott Akowicz
Eliott Akowicz
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