For the ever-hungry indie folk fans, your new favorite track may have just be dropped this past Thursday. In July, rising artist Matt Friedman caught the algorithm with a nostalgic cover of The Fray, and after racking up 6.8 million views, he hunkered down in a Vermont studio to craft what promises to be the sound that solidifies his place in the singer-songwriter realm. Friedman’s aesthetic? A blend of ’70s, early 2010s folk, windswept ocean air, and just the right amount of raspy grit that pulls you in and makes his music feel textured—like something you can almost reach out and touch.
His themes are universal and grounded in the kind of intimate moments that shape our memories: time spent with family, the salty air at the shore, and a well-worn pair of favorite jeans. But there’s an awareness in his sound too—an understanding that these things are fleeting, making his upcoming single, ‘Slipstream,’ feel all the more poignant. ‘Slipstream’ drops September 26th, and with the teases of sentimental lyrics, it’s sure to take you on a ride through nostalgia, pulling you into a soundscape that reflects the swirl of emotions Friedman captures so effortlessly.

