Before making this post, I searched the Fashionably Early archives to see if I could find any artist that we covered that was from Grand Rapids. The only artist I could find is former Soulection affiliate Waldo, so I can’t say that PRIV is our first find from Michigan’s second biggest city. Digging down to the depths of our submissions had me discovering the artist and his single ‘memories’ which instantly stuck out to me. The song leans towards the hyperpop sonics but with a much more palatable sound in a similar vein of Brakence, ericdoa, glaive, etc. PRIV‘s voice really cuts through right off the jump here and it definitely has a chorus that will keep you returning to this. ‘memories’ is off his recently released midwest regrets *+ EP, which you should definitely dive into.
Stream ‘memories’ below.