.@S_C_ ‘4:44’ https://t.co/mM3hBjHr84 #TIDALXSprint pic.twitter.com/dZIddQsz5t
— TIDAL (@TIDALHiFi) June 19, 2017
Jay Z season is really upon us ladies and gentlemen. Last week it was determined that the mysterious 4:44 marketing campaign was for a film to be released via TIDAL starring Mahershala Ali but there’s more. It seems that Jay Z is releasing an album to go along with the movie.
TIDAL just tweeted out a 30 second trailer which includes a snippet of a new Jay Z song at the very end. What sealed the deal on this new album was Sprint, who is partnering with Jay Z and TIDAL for this project. They put up a webpage advertising the project and leading people to sign up to for Tidal HiFi so they can access the 4:44 project once it’s released on June 30th. And on this page they indiscriminately say “Get exclusive access to JAY-Z’s new album”.


