XO Records, The Weeknd‘s imprint under Universal’s Republic Record quietly made a new addition this week, adding Black Atlass to their roster. Black Atlass isn’t a new name but he’s never quite blown up either. The Canadian R&B singer’s been working with Fool’s Gold for the last couple years and they dropped his debut album Haunted Paradise back in 2016.
It looks like he’s gearing up to drop another album, this time with some major label backing and he just let loose the gorgeous new single “My Life”. As you can see from this song, he’s super similar to The Weeknd. He doesn’t have quite as dynamically impressive of a voice but he has a similar voice with similar inflections. So if you like The Weeknd, I think you’ll love Black Atlass.